Audit and monitor Buy Box winner and price on hundreds of listings with the Amazon Buy Box Tracker. Get real-time data directly in your spreadsheet to protect your sales and reinforce your market position.
Get started with our ready-to-use template…
Simply copy our template, input a list of ASINs and within few seconds you’ll get:
👑 Buy Box winner so you always know who’s ahead
💰 Live sale price to monitor positioning and fluctuations
🔗 Direct product link to every ASIN you track
🖼️ Main Image pulled straight from the PDP
🛍️ Product title for immediate context and readability
📥 Structured data, ready for analysis, filtering, and reporting — all in Google Sheets
Track everything. Understand what’s happening. Take action faster.
Ready to start?
Use our ready-to-use Google Sheets template with pre-configured formulas
…or design your own Amazon Buy Box Tracker
Looking for a custom fit? Create your own Buy Box Tracker in Google Sheets, your way.
📋 Step-by-step guide
First of all, make sure you have installed the ImportFromWeb add-on from the Google Workspace Marketplace.
Then, just follow these easy steps:
Open a new Google Sheets and activate ImportFromWeb
To activate the add-on, go to Extensions > ImportFromWeb > Activate add-on.
Input the URLs of the ASINs you want to analyze
ImportFromWeb requires 2 parameters: a URL and one or more data selectors.
You can input the product URLs directly or build them using the product ASINs: ="https://www.amazon.com/dp/"&A2 (where column A contains all your ASINs).
Input the data selectors
Data selectors describe the specific content you want to import from your ASINs.
To build an Amazon Buy Box Tracker, you need the buybox_winner and the sale_price. You can find the full list in our Amazon product selectors glossary.
This is what your spreadsheet should look like:
Write the =IMPORTFROMWEB() function and extract the BuyBox winners
Just add this formula: =IMPORTFROMWEB(B2,C1:D1)
Within seconds, you’ll get the data for the first ASIN.
Scale the collection process
After adding the $ symbol around the data selectors, drag the formula down to the last row: =IMPORTFROMWEB(B2,$C:$D)
Real-time Buy Box tracking for smarter decisions
In today’s highly competitive Amazon marketplace, staying informed is key to maintaining your edge.
This is why as a brand or seller, you need full control over your listings to keep them optimized, competitive, and ready to maximise sales. Monitoring your catalog is not optional — it is key to protecting and growing your revenue.
Whether you manage hundreds or thousands of ASINs, manually tracking Buy Box winners is time-consuming and unreliable. With our Amazon Buy Box Tracker integrated directly into Google Sheets, you automate the entire process — saving time and unlocking resources to focus on pricing, inventory, and growth.
Our Buy Box Tracker fetches live PDP to extract the current Buy Box winner and their offer, including price — enabling brands to detect when Amazon is no longer winning the Buy Box, and helping sellers identify exactly when they gain or lose it, so they can react instantly.
With clean, structured data at your fingertips, you gain:
- Transparent visibility into market dynamics and competitor activity
- Accurate, up-to-date information to spot trends and shifts in Buy Box ownership
- The ability to quickly react to changes before they affect your revenue
- A scalable solution that grows with your catalog and business needs
This tool is designed to give you control and confidence in your Amazon marketplace approach — transforming raw data into actionable insights.
Ready to start?
Use our ready-to-use Google Sheets template with pre-configured formulas
Who is it for?
- Brands and vendors managing large Amazon catalogs
Monitor Buy Box owner at scale across your entire catalog. Spot pricing gaps, detect unauthorized sellers, and stay in control—without manual tracking. - Retailers and distributors tracking Buy Box visibility
Compare Buy Box performance across brands and partners. Detect shifts instantly and keep your offers aligned with the competition. - 3P sellers looking to stay competitive
Get real-time updates on Buy Box ownership changes. Monitor shifts instantly and act quickly to protect your sales. - Agencies and consultants managing multiple Amazon accounts
Deliver scalable, high-quality reporting to clients. Build custom Buy Box trackers in Google Sheets—no need for APIs, manual scraping, or complex tools. - Pricing, operations, or analytics teams seeking automation
Integrate Buy Box data directly into your workflows. Automate repetitive monitoring tasks and support faster, data-driven decisions.